Digipak Analysis

Oasis Digipak - The Analysis

Digipak's have many typical features that each have in common, no matter the genre or artist. These features include a typical image normally related to the genre (unless abstract), the artist and album name to be clearly presented, a track listing to appear on the back and the whole digipak to have an overall professional and appealing feel.

The first thing striking about the Oasis digipak is the clear appearance of an acoustic guitar, suggesting the genre of the album to acoustic; complimenting it's 'acoustic' title. The overall image used on the front of the digipak is bright and colourful while also using a simplistic style, this implies that the album is ideal from easy listening and 'colourful' in tone. The text used is clear and simplistic, while also having it's colour tone blend in with the overall appearance of the album. The positioning of the text also suggests a professional feel while also avoiding clashing with the background image, which is used to draw in the audience attention (anchorage).

The iconography represents the band's genre and overall image very clearly, showing the band to be guitar, especially acoustic, centric and also an 'easy listening' band. This showing the genre to be quite clearly not 'heavy rock' or 'dance'. Although there is no clear representation of signifiers exclusive to the band, the standard Oasis title is used, and Oasis typically centralise their artwork around guitars, which this one follows clearly. The target audience is not clearly presented in this digipak, however it does appear to a mainstream product that 'mimics' the likes of up-and-coming bands.