Preliminary Storyboard (Times & Notes)

Risk Assessment

Risk assessment

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This risk assessment allowed us as a group to understand any problems or potential hazards we may encounter during our creation of the music video, and the best way to avoid any of these happening.

'Save the World' Lyrical Breakdown

Lyrical breakdown (times)

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Treatment Sheet

Treatment sheet

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Audience Research (Dance)

Dance Music is a young genre of music that emerged in the mainstream scene

at the turn of the century. Dance music appeals most to young adults who are

accustom to the night club scene and of those who have an active social life.

Dance music has grown to have narratives displayed through music videos to 

develop meanings  as the audiences has evolved to expect more than just a dumb

beat. So to gain a distincive  identity to tsimilar genres such as trance and dance

As Dance Music has become more narrative driven the lyrics have gained a stronger

meaning to keep up with the high demands of the young audience it attract globally.

Interests

Dance music fans usually hve to get out to get the music as it's not usually on the radio.

Which is probably why the nightclub scene is the place to be for dance fans.

Expectations

Audiences have grown to expect the music to be less about the beats and to gain distiction

 from House music just as much as trance. I think that dance Artists like Swedish House Mafia

have kept up the trend and ever demanding fans, an example is their video of Save the world

by telling the story using dogs instead of super heroes. It's a new idea and form of entertainers 

that keeps fans interested simultaneously.

Status

This genre of music fans are commonly middle class teens/young adults with two things, Money 

and Time. Dance music is more than just a genre, it's a social experience. university & College 

Students are the most exposed to dance music  and is often used as a way to get away from the

 stress of education, to enjoy and celebrate friendship and the end of a hard week. 

Hobbies

Dance Music is deeply intertwined with a culture of social gatherings and sharing a great time. 

Common hobbies involve large social gatherings such as group shopping, video games for the

men/boys. Ultimately their just like anyone else.

Idea's from Current Video's

Ideas from current videos

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Initial Ideas

A2 Initial Ideas

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Permission Request for Chosen Track

Audience Profiles - Dance Music

Alex Goodwin


Age: 21
Location: Manchester (Big city environment)
College/University: Manchester Uni

Bio:


I am a young adult, currently studying media studies at Manchester University; in the heart of Manchester. When I'm not studying, I have a wide range of hobbies and interests that i enjoy doing to pass the time. On an evening I either spend my time hanging with friends or spending time in my personal studio, creating tracks to share on Youtube. On the weekend I spend my time (and money!) on in-fashion clothing in shops such as Topman and River Island, as I take large pride in my appearance! On the night however is when I really liven up, I attend the local clubs and bars that have a pumping atmosphere and loud music.

I listen to a large range of music, however i prefer dance/house music due to it's fast tempo and high energy sound. My favourite artist is Swedish House Mafia, however I also listen to artists such as Avicii and Alice Deejay. I prefer listening/creating music than watching TV, however when I do watch TV i'll watch either Top Gear or a film such as Transformers.


Facebook Mock Profile

Example - Kickstarts, 9 Frame Analysis

9 frame analysis - Kickstarts

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Digipak Analysis

Oasis Digipak - The Analysis

Digipak's have many typical features that each have in common, no matter the genre or artist. These features include a typical image normally related to the genre (unless abstract), the artist and album name to be clearly presented, a track listing to appear on the back and the whole digipak to have an overall professional and appealing feel.

The first thing striking about the Oasis digipak is the clear appearance of an acoustic guitar, suggesting the genre of the album to acoustic; complimenting it's 'acoustic' title. The overall image used on the front of the digipak is bright and colourful while also using a simplistic style, this implies that the album is ideal from easy listening and 'colourful' in tone. The text used is clear and simplistic, while also having it's colour tone blend in with the overall appearance of the album. The positioning of the text also suggests a professional feel while also avoiding clashing with the background image, which is used to draw in the audience attention (anchorage).

The iconography represents the band's genre and overall image very clearly, showing the band to be guitar, especially acoustic, centric and also an 'easy listening' band. This showing the genre to be quite clearly not 'heavy rock' or 'dance'. Although there is no clear representation of signifiers exclusive to the band, the standard Oasis title is used, and Oasis typically centralise their artwork around guitars, which this one follows clearly. The target audience is not clearly presented in this digipak, however it does appear to a mainstream product that 'mimics' the likes of up-and-coming bands.

Personal Skills Audit

Personal Skills Audit

Digital Technology:

Skills

During the creation of my project, I learnt to use a wide range of products, such as:

• Final Cut
• Photoshop
• Imovie
• Garageband
• Livetype
• Use of a camera effectively

Contribution to the creation

These skills allowed the use of creative, interesting techniques tied in with the use of professional effects. I was also able to create clean, related title screens.

How will i develop these

I will use more advanced features of the tools available to me, plus create a larger focus on a specific genre.

Post Production:

Skills

(Same as above)

Contribution to the creation

Crate a greater polish to the product, while also allowing corrections and the addition of unique effects. These skills also allowed the editing and combining of elements.

How will i develop these

I will be more centred on specific features, going more in-depth and expanding on the tools provided.

Research and Planning:

Skills

I learned the implementation of specifics conventions, and the expansion on generic ideas.

Contribution to the creation

These skills allowed for a more creative expansion of film noire, wile allows keeping key roots of the genre in the film. It also allowed an easy relation of the film to the film noire genre.

How i will develop these

I will do a lot more research, while also planning really well for the varied footage needed. The planning will also be related.

Using Conventions of Real Media Text:

Skills

I learned the analysis of sequences, audience research, 9-frame analysis, story board and the use of an effective call sheet.

Contribution to the creation

I was able to successfully analysis iconic film noire clips, such as LA Confidential. I was also able to implement key conventions such as quick cross-cutting.

How i will develop these

I will be focused on specifics within a music video, understanding it's development and becoming much more focused on the themes heavily found in music videos.

Creativity

Skills

I learned the implementation of conventions and the expanding of generic ideas.

Contribution to the creation

More creative expansion of film noire and easy relation to the genre.

How i will develop these

More imaginative production and easy recognisable characteristics - expanded.