Rough Cut 2 - Video and Peer Review

Rough Cut 2 - Who's Gonna Save the World? from Jordan Thornhill on Vimeo.

This is the filming and editing done so far. This rough cut is used to show a work-in-progress and give a brief insight into how the music video will appear and the techniques that will be used. The video also enabled us to experience some of the tools available to us in Final Cut, and gain first-hand knowledge on what beat matching and timing will be like throughout filming and editing. Some of the techniques used are cuts to the beat using audio waveforms, zooming and cutting, beat matching, trimming and a variety of shots (POV, over the shoulder) to create the overall scene.


This has all of the footage that we are likely to use on our final product. It has all of the scenes in it and the only thing that would be left to do will be the special effect editing. Also we need to fix some of the scenes in it and make sure that they all match up and are fit for the purpose we want them to be. Also we need to add some titles and possibly some sort of ending screen to fit the whole story back together.


Second Rough Cut - Feedback From Peers

Positives

Lip Syncing and Narrative matched well to the storyline.
The thought beats, in the lesson and with the musical instruments, matched well and gave a good effect
The studio scenes were shot well and it fitted in well with the rest of the storyline.
The footage that matches up to the sweeping pads in the background fitted in well and made sure that the transition from shot to shot was smooth.

Negatives

Out of focus shots - these have now been fixed in the video that we expect to be the final one. We have shortened the clip so that it is more controlled and because it was a bit too long, we have added other clips in its place.
Black Widescreen Borders - Because we zoomed in on one of the shoots using Final Cut and not a camera the borders disappeared. This was a problem as the whole video was in widescreen. We fixed this by adding two black borders, that we created using Photoshop and then imported into Final Cut to fix the product.
Special Effects in fighting - In the fighting scene it was obvious that none of the hits were making contact. This made the video seem unrealistic and unprofessional. However, we had already thought about this and have put in special effects (See previous posts) that will combat this as they will cover this up, as we wanted it to, and also give a more 'Superhero Comic Book' sort of theme. It also takes away the seriousness of the video and makes it more accessible for a wider audience.

Editing Interface and Techniques

This is the typical interface used when editing the clips recorded, with a specific set-up being used throughout to allow smooth and efficient editing, and enable quick development of skills in Final Cut. The typical setup (as shown in the image) goes as follows:

• All recording 'sessions' to be separate and readily available in the top-left of Final Cut, allowing quick access to cut and edit as needed (using the middle screen).
• Middle screen to allow playback of fully recorded clip sessions and break it down into clips as needed, using the 'in and out' tool. 
• The right screen showing a preview of how the actual 'final' product looks.
• The track timeline remains at the bottom, with the music track remaining locked throughout (apart from introduction) to prevent accidental change. Video track(s) to be above with the ability to freely move and edit.

Main Tools Used while Editing

Speed/Slow-Motion

The 'Speed...' tool is used in Final Cut to slow down or speed up specific clips once added to the timeline. We have used this tool as a way of achieving the desired slow-motion effect throughout the video, and also used the tool to allow easier management of clip timing.

'In and Out' Tool

The 'in and out' feature of Final Cut is a vital part of our editing, allowing the clips recorded in a constant flow to be broken up into desired clips and editing freely on the timeline.

Razor Blade Tool

The Razor Blade tool was used to quickly cut clips on the timeline, allowing the moving of clips or removal completely when needed.

First Rough Cut - 03/11/2011

This is the filming and editing done so far. This rough cut is used to show a work-in-progress and give a brief insight into how the music video will appear and the techniques that will be used. The video also enabled us to experience some of the tools available to us in Final Cut, and gain first-hand knowledge on what beat matching and timing will be like throughout filming and editing. Some of the techniques used are cuts to the beat using audio waveforms, zooming and cutting, beat matching, trimming and a variety of shots (POV, over the shoulder) to create the overall scene.

 The rough cut only contains one main scene (the introduction), therefore around 3 more 'main scenes' are required for the filming to be complete. Further editing is also required, including in this scene, to create a smoother visual experience and add more related flare to the overall video (for example, a title).

Record Label Ideas

Dance Feat Records. The name is abbreviated for spacing and graphological purposes, The smaller it is the simpler it is the name carries a double meaning 'Defeat' and 'Dance Feet' for short we can be known as Defeat Records. The non standard phonetic english spelling actively seeks out to appeal to a younger generation who our music video is primarily aimed at. The graphological features are designed in a frost, ice theme for a tougher impact look it screams out to be taken seriously despite the graffiti style font it's in.

Inspiration taken from this David guetta cover we've already analyzed

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